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Kotobukiya 2021 Shareholders Meeting Report [Plastic model boom leads to increased revenue and profits]
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With the arrival of the plastic model boom, hobby manufacturers are making a big splash compared to last year.KotobukiyaI went to the general shareholders' meeting.
I will report on the situation.
Regarding the content, I am sorry if it is incorrect as it is based on notes I took on the spot.
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I went to Kotobukiya Co., Ltd.'s 68th Annual General Meeting of Shareholders
Venue - Held at Palace Hotel Tachikawa
Following on from last year, this year tooパレスホテル立川" will be held at
At the entrance to the venue, Kotobukiya's own IP plastic model series "Arcadia"When"Creative Girl Garden" POP andUdorawill welcome you.
This is also the same as last year.
There were about 40 participants, filling just under half of the available seats.
Until the start, the screen in front will say "Avatar-chan""Evoroid""Arcadia" and other music videos were shown.
All of these are new or planned IPs.
[amazonjs asin="B095Z5GXMH" locale="JP" title="Arcanadia Lumitia 170mm tall non-scale plastic model AR001"]
Business report, growth strategy, etc. - Horizontal expansion of company IP
As for the business report, it was just a video of the meeting notice being read out in part.
The contents of the convocation noticeKotobukiya's websiteIn can be confirmed.
As far as I can remember, the items that appeared in the video included "ARTFX Batman HUSH," "Yuki Madoka [Momozakura High School, Winter Uniform]," "Takanashi Koyomi [Reiho High School, Winter Uniform]," "Megami Device BULLET KNIGHTS Exorcist," "Frame Arms Girl Magatsuki," "Mega Man X Force Armor," "ARTFX J Kamado Tanjiro," "Taihou," "ARTFX J Yuri with Messon," and "Darjeeling Swimsuit Ver. Limited Edition."
By the way, convocation notices will be sent starting this year.The cover is in colorTo
They're making a profit.
from now onGrowth strategyRegarding this, the contents were as follows:
・Improvement of product quality
We believe that the support of our users is one of the major factors that has led us to our success, and we will continue to work hard to improve our quality.
Specifically, a new quality control department will be established in July 2021 to enhance product quality control.
In addition, in order to resolve the situation where product demand exceeds supply, the company places emphasis on manufacturing quality when developing new manufacturing contracts.
During the product development process, we use project management tools to improve development efficiency and quality control work processes.
・Development of own IP
We offer multiple series and also sell support tools that connect each series.
One of the core growth strategies is to focus on horizontal expansion beyond these plastic models and figures.
In order to raise awareness of our company's IP, we also hold online events and communicate with the world.
As a new initiative, we are exploring the use of data assets, focusing on modeling and 3D technology.
・Strengthening overseas expansion
We are expanding our workforce to strengthen our sales capabilities in North America and Asia, and to strengthen our relationships with users in each region.
We quickly catch up with the needs of users in each region and develop and sell products that are localized to suit each individual.
In particular, we are strengthening our sales system in China, where demand is expected to grow.
In Europe and other regions, we will implement appropriate distributor strategies to increase awareness of our products.
In the horizontal expansion of our own IP, we will be focusing on our own IP such as FA, Megami Device, and Sosaku Shojo Teien.EvoroidAn image of an arrow pointing towards the target was displayed.
[amazonjs asin="B095S4PFL7" locale="JP" title="Evoroid EVR-01A Jetton, 87mm tall, non-scale plastic model, IT001"]
Q&A -Many questions about plastic models
The highlight of the hobby manufacturer's general shareholders' meeting is the question and answer session!
Here are some product-related questions.
Q. There are several new plastic models on the market, but they are often difficult to buy.
Also, it seems like the pace of reprinting existing products has slowed down. Is there anything that can be done about this?
A. We are currently increasing our production lines, but it is taking time to train the people involved.
If you can wait a little longer, I think we will be able to gradually resolve the shortage, including through reproduction, although it may not be enough.
Q. Your growth strategy includes expanding overseas operations, but counterfeit and similar products are appearing in China and other countries.
Are there any countermeasures or differentiations to these?
A. Counterfeits and similar products have been around for a while, and various measures have been taken against them, but the boom has passed before a conclusion can be reached.
However, with beautiful girl action figures such as FAG, the strategy is not just to release kits, but to create backgrounds such as stories and give meaning to collecting them, thereby increasing the product value.
Therefore, even if a similar product is simply released, we would like to"A different dimension"We are expanding our business in the
We hope you will look forward to our efforts to differentiate ourselves further and create more fans.
Q. What are the future plans for PSO plastic models?
A. We appreciate your expectations, but apart from what has been announced so far, we would like to make announcements on our website etc. when the time comes.
We hope you will look forward to it.
Kotobukiya's plastic models"Another dimension'It seems.
The figure was recalled due to a defective molding color.Shadow Mistress Yuko Swimsuit ver.Surprisingly, there were no questions about this.
[amazonjs asin=”B08NNLY2PV” locale=”JP” title=”Kotobukiya Machikado Mazoku Shadow Mistress Yuko Swimsuit Ver. 1/7 Scale PVC Painted Complete Figure PP922″]
I stopped by the Kotobukiya Tachikawa store.
Since I was there, I decided to take a look at Kotobukiya Tachikawa store, which is located right next to the venue.
"Bisonji sji" related products.
This seems to be selling well in stores.
This year's release of the beautiful girl plastic model series "Creative Girl Garden".
It also appeared several times in the business report.
Kotobukiya figures are enclosed with direct sales exclusive parts.
A turnaround from last year's struggles?
So that was the general meeting report.
Until last year, we were struggling, but this year we were in high spirits.
I hope we can maintain this momentum even after the plastic model boom has passed.
Past general meeting reports can be found here
Kotobukiya 2020 Shareholders Meeting Report [Figure and Plastic Model Manufacturer]
Kotobukiya Shareholders Meeting 2019 Report [Akihabara Company Shareholders Meeting Series]
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