"Oshikatsu Goods EXPO" to announce new products and services that utilize your favorite idol

From July 3rd to 5th, 2024, various EXPOs will be held at Tokyo Big Sight by RX Japan.
This time, I went to the highly anticipated "Oshikatsu EXPO."
When you hear the term "oshikatsu," you might think of it as something for women, but is that really the case?

So this time, I would like to bring you a report on this Oshikatsu EXPO.

Oshikatsu EXPO will be held at Tokyo Big Sight from July 3rd to 5th

The Oshikatsu EXPO is being held as part of Lifestyle Week Summer, organized by RX Japan, and this is being described as the first time it is being held.
The same event was held in the spring, but this time it seems to be held as a new event.
The location was also moved to the East Building, and the area was expanded compared to the previous time.


At a glance, this is the Oshikatsu EXPO.
・Introducing products and services for users who support their favorite idols
・Introduction of products and services for businesses and wholesalers, such as OEM
・Proposing new ways to support your favorite artists
It seemed to be divided into the following categories.

Goods that will help you support your idols

From here on, we will introduce some goods that will help you with your fan activities.
Basically, the content is mainly provided by companies that handle everything from manufacturing to sales, and is aimed at users as an introduction to new products and merchandise.
There were many products on display, from those already on sale at mass retailers to those being exhibited at the event for the first time.

・Apparel services such as custom-made shirts



*This can output plump, three-dimensional illustrations, etc.


・Items that can be purchased in the shop

OEM-made goods for your favorite idols

What we will introduce here is a product that can be used to produce goods on an OEM basis.
There are a lot of things for businesses.
Some items can be produced in small lots.
・Accessories that can be created to match the theme color

・Perfume that can be made to match your favorite color

You can choose the scent, color, glitter, etc.

・This is also a fragrance-based product, and in addition to existing fragrances, you can also create original fragrances.

For existing fragrances, we can produce from 40 pieces including packaging art.

・In addition to existing designs, we can also produce original shapes and designs upon request.

・Lighting items using LED lights. These can also be made with original designs.

-How about a flag or tapestry for the altar?


・All fixtures are made of paper. Cards can also be enclosed in the fans.

Proposing a new way to support your favorite idols

At this event, in addition to exhibiting and introducing original oshikatsu goods, some companies also proposed new ways to oshikatsu using existing products.
・I feel like there are many possibilities for developing the LED display method.


・Proposal for producing various goods using printer printing


・A storage method for your favorite items that combines a storage box and a picture frame

- Changes can be achieved by cutting out the acrylic sheet. Combine with existing LED products for a new display method.

The market for supporting idols is expanding even further

This was the second time the Oshikatsu Goods EXPO was held, and since it was a new event, it feels like the wave of Oshikatsu is getting quite big.
There still seems to be a lack of information and stores related to supporting idols in Akihabara, but I'm looking forward to seeing how things develop in the future.
Considering the number of con cafes...there are a lot of women.