Report on Takara Tomy's 2021 General Shareholders Meeting [TF, Zoids, DM, Bay]
Continuing from last year, this year tooTakara Tomy Co., Ltd.I went to the general shareholders' meeting.
We will report on the situation.
Here's what happened last year:
https://akihabara-bc.jp/takatomy-soukai2020/
I went to Takara Tomy Co., Ltd.'s 70th Annual General Meeting of Shareholders
Takatomi General Meeting 2021 venue
The venue for this general shareholders' meeting will be the usual "Katsushika Symphony Hills"!!

...No, it was the Hulic Hall on the 2nd floor of the Hulic Asakusabashi Building in front of JR Asakusabashi Station.
The design concept for this building was apparently created by Kengo Kuma, an architect well known for the much talked about New National Stadium.
The Mozart Hall at Symphony Hills, which was used until last year, has a capacity of 1318 people, while the Asakusabashi Hulic Hall has a capacity of 400 people.
This means that the scale has been reduced due to the coronavirus pandemic.
In fact, the notice of the meeting includes a message such as "Please do not attend if possible," and measures are taken such as streaming the meeting on demand afterwards.
Well, I'm gone now.
Personally, I find this venue easier to access, so I hope they will continue to hold the event here in the future.
Akihabara is also nearby. (Next station)
Takatomi General Meeting 2021 Admission

After having your temperature taken at the entrance to the venue, you will receive your admission ticket, attendance sheet, the Yatsutaki (a card to be held up during the Q&A session), and the convocation notice before entering.

There were no souvenirs, but we were given a bag containing tea and a mask.
Please note that eating and drinking are prohibited inside the venue.

Same as last yearThere are no exhibits of any kind.
There were about 150 seats spaced apart, and about 50 people attended.
Business Report & Q&A Corner

Now, regarding the important business reports and Q&A sessions, we will pick out and introduce only the parts that are interesting for otaku to hear.
By the way, recording is prohibited inside the venue, so the notes I took are based on my vague recollection of the original content.
Don't take it too seriously.
Stay tuned for more information! On-demand streaming!!
Business Report
In the new medium-term management plan, the company explained that until now it had targeted toys at 3-6 year olds, but in light of changes in the environment such as COVID-19, declining birthrates, and kidults, it would now propose "play" to all ages, and would like to promote classic brands and IP that are suitable for each region.
At this time, the explanation slides included examples of IP for Japan:Tomica, Plarail, Duel Masters, for global useZoidsBrand logos such as these were displayed.
Also, in the slide about IP video:Shinkalion, Lovepatrina!, Magica Partywas shown on the screen.
I don't think there's any deeper meaning to this, as it's just a list of titles currently being broadcast on terrestrial TV.Pretty SeriesAs a fan, I was a little surprised that he wasn't there.
Question corner
As with last year, we were asked to refrain from asking questions other than those about reports and resolutions, but everyone took advantage of the "new medium-term management plan" to ask geeky questions.
Q. Regarding IP investment in the medium-term management plan, Inazuma Eleven has disappeared from Takara Tomy's official website, but is Inazuma Eleven included in the IP investment?
A: I know there are high expectations for IP, but I would like to refrain from answering questions about IP investment at this time.
SuddenlyInazuma Elevenhas arrived.
I won't go into detail here, butInazuma ElevenThe delay in the game's release has messed up the link with toys and media, and it must be frustrating for fans...
Q. The medium-term management plan mentions a "commitment to manufacturing." I would like to know if there are any initiatives to improve product quality.
A. We apologize for the inconvenience caused regarding quality. We are making our know-how visible. We will create a process that allows us to predict errors from a database when developing new toys.
Supplementary information: As a manufacturer, we recognize the need for constant improvement. If quality control is lax, the risk increases when increasing production lots in the pursuit of globalization. We will strive to improve quality as a key issue.
There is a common perception among fans that Takatomi products have poor quality control.
TransformersSo it's not uncommon to get products with incorrect assembly or molding defects.
Q. The declining birthrate is an issue, but are you investing in the development of products aimed at adult enthusiasts?
A. Long brands, for exampleTomica, Licca-chan, Transformers, BeybladeOver the past few years, we have found that adult fans are also purchasing these products. We would like to place more emphasis on how to appeal to adult fans.
For example,duel MastersThere was a need for app games among people who played them as children and are now adults but are interested in them, even though they haven't purchased them yet. I would like to use this as an example of investing in play.
There are a lot of different IP names.
Even nowTransformers,ダイアクロンI think it's a product aimed mostly at adults, but perhaps it will tap into nostalgia demand?
Surprise PartyI'd love to see them re-release (Tomy's old transforming toys).
Q. I have a 6-year-old child who likes Lovepatrina, so I bought the Lovepat Shuffle, but he couldn't read the cards and it was difficult even for adults to play. I would like you to develop a product that children can play with.
A. I'm sorry. We've received similar complaints. We'll keep this in mind and use it in future product development.
It seems like it's difficult to read the card.Lovepatrina toy introduction pageThere is also a video on the reading procedure at the top.
This year's event will be held at a smaller venue
This year's event was held at a smaller venue, but it was more lively(?) than last year.
The names of various content were mentioned, and it was fun to listen.
I hope that next year we will be able to hold an exhibition as well.
Related article
https://akihabara-bc.jp/kotobukiya-soukai-2020/
https://akihabara-bc.jp/bannam-soukai2020/
https://akihabara-bc.jp/wfc-unicron/
