Summer to Christmas Toy Business Fair 2024 Introducing the renewed toy trade fair

The "Summer-Christmas Toy Business Fair 2024," which will be held at the Tokyo Metropolitan Industrial Trade Center Taito Hall from April 10th to 11th, 2024, is, as its name suggests, a toy exhibition that will be held from summer to Christmas.It is a revamped version of the "Christmas Toy Fair," which was held every September, with the dates changed to match the current schedule.
This time, we will introduce the situation.

Here's a look at the Christmas toy fair:

Christmas Toy Fair 2023 Report

Summer to Christmas Toy Business Fair 2024

Neon-colored cool guys

The Hot Wheels Monster Truck Speed ​​Challenge Race was on display at the Mattel International booth.
A neon-colored monster truck and a regular-sized monster truck are chasing each other!

This playset lets you have fun wondering whether the regular-sized robot will be able to safely complete the loop and escape, or whether it will get caught by the large truck.
The visuals are so amazing that I can't help but feel the desire to own it. I want it!!

This is also the Mini Barbie Land series, which was at the Mattel International booth.
There are plenty of small vehicles and play sets that will appeal to anyone who likes to play around with bases!

The randomly assorted minifigures have fun designs that make you want to play, such as a figure that rises up when you twist the lipstick-shaped case, or a figure with a coating on the surface that peels off when you put the figure in a capsule with water and shake it, revealing its true form.

Toys that evolve with the times

This fireworks set has reduced packaging, making it easy to carry and put away, and is also environmentally friendly.
I understand the logic behind this, but will it appeal to kids who love excessive packaging?

The "Hanabi-bo" stick extends the handle by inserting a hand-held firework into the tip, allowing even children to play with fireworks safely.
It is also possible to attach three fireworks at the same time, so adults can enjoy taking spectacular photos too!

"Oshikatsu" is so hot right now that a business meeting called "Oshikatsu EXPO" was held the other day.
The "Licca-chan Oshikatsu Debut Set" captures this current era!
This product is a set of accessories related to supporting your favorite idol, such as a T-shirt that says ``Your favorite idol is precious,'' a skirt in your favorite idol's color, a penlight, a pain bag, a fan, and a headband.
This is a must-buy for any otaku, as it is a timeless item.

It's still cool! Hero and robot toys

Ultraman Ark had transformation items, weapons, soft vinyl figures, and more on display.

Ultraman items scheduled to be distributed on Netflix.
The deluxe figure's size and design make it a very powerful product.

Bunbunger's transformation items and robots were on display.

The Unitrobone is a sophisticated and cool robot with a classic look.

Godzilla action figure Kiryu.
Has there ever been any Kiryu merchandise that features maser rays to this extent?
The loose, toy-like design is also nice!

AZ Death Saurer is only on display as a panel.
Maybe we'll see it at the Shizuoka Hobby Show next month?

Karakuri Statue KS-01 Convoy does not appear to be removable from its base.

Toy nerds will have fun again this year

So far we have been reporting on the "Summer to Christmas Toy Business Fair 2024," but unfortunately there were many new products on display that we cannot introduce here.
All of them were things that made me think, "I want to play with them!", "They look fun!", and "They're cool!", so it looks like toy nerds' wallets will be tight in 2024 as well!